Judith Rosen writes in Publisher's Weekly that one of the chief findings of a joint study undertaken by Bowker/PubTrack and the Association of Booksellers for Children is that children’s books are a secure category in the marketplace and bookstores will continue to play a key role as a driver of sales.
While some of the statistics came as no surprise—women buy nearly 70% of kids' books and most purchasers fit solidly in the middle class in terms of income and education—others were more startling, including the fact that books ranked number one over all other media for the youngest kids. Click on the title to read the article.
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